In a notable celebration of purpose-driven advertising, VML has secured an impressive array of honors at this year’s AdForum PHNX Awards, earning the title of Network of the Year.
This recognition comes on the back of five Grand Prix awards spanning multiple categories, showcasing the agency’s commitment to impactful and creative excellence.
Additionally, VML's campaigns have achieved significant success, garnering five Grand Prix, nine Gold, six Silver, and 11 Bronze across multiple categories, underscoring the breadth and quality of our creative work.
VML Singapore emerged as Agency of the Year, a testament to its significant contributions and total wins throughout the competition. Highlighting the agency's success, two of its projects received extraordinary acclaim, each winning two Grand Prix awards. The "Change the Angle" campaign for Lux and the "Life Extending Stickers" for Makro Colombia stood out in both the Good Causes and Strategy & Technique categories, marking a rare double victory in this prestigious competition.
"Life Extending Stickers" went a step further by claiming a third Grand Prix in the Design category. This innovative campaign features stickers that suggest culinary uses for over-ripe fruit, effectively addressing food waste through a simple yet brilliantly executed idea.
"Change the Angle" tackles sexism in sports broadcasting by incorporating a QR code on female athletes’ sportswear. This initiative redirects viewers to content that challenges the objectifying camera angles often used in sports media, pushing for a shift in viewer perception and broadcasting standards.
Initiated in 2020 during the global lockdown, the PHNX Awards continue to highlight the resilience and diversity of the creative industry. With over 1000 jurors participating online and through live debates, this year's awards have not only celebrated creative innovation but also the collective spirit of an industry that thrives on collaboration and vision.
