Introducing the All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack.

It was a microphone that everyone enjoyed, not because they ate the crisps inside but because they could put it together quickly and easily.

Caso Pringles Corto
Latin American Mind Popping.

Omar Carrión

IMC & Omnichannel Sr. Director for Latin America - Kellanova

Amid the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount.

Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack.

This innovation transcends being a mere accessory; it embodies Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play but to create captivating content. Subtle yet effective stickers and micro-perforations facilitate the transition, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers.

We captured the attention of 4.3 million viewers who immersed themselves in over 4 hours of uninterrupted streaming. The interaction soared to new heights, exceeding 400,000 engagements, as our audience watched and actively participated, solidifying our presence as a compelling force in the digital landscape.

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Awards

AdForum PHNX Awards

AdForum PHNX Awards

2024


Bronze