In Tomarrazón, La Guajira, we're tackling menstrual poverty, affecting 50% of women in vulnerable communities. Our campaign, "Proud Legacy," guarantees 100% menstrual rights and educates and empowers women through an innovative sewing workshop. This workshop teaches three generations to make sanitary pads, incorporating color guides to monitor menstrual health. This holistic approach provides a sustainable and affordable solution, fostering dignity and pride and breaking the menstrual taboo across Colombia.
Proud Legacy
A pioneering initiative ensuring access to hygiene tools and a lasting solution to menstrual poverty in Colombia
Client
- WaterAid Americas
Office
- Colombia
Seeing these women embrace their menstrual cycle with dignity and pride is revolutionary. 'Legacy of Pride' provides essential tools and rebuilds the social and cultural fabric around menstruation in Colombia.
Project Leader
WaterAid Colombia
In Colombia, menstrual poverty affects one in two women in vulnerable communities, preventing access to adequate sanitary products and perpetuating infections and stigmas.
Inspired by Tomarrazón's Afro-Indigenous heritage, we envisioned a sewing workshop reviving the tradition of making sanitary pads, promoting an intergenerational dialogue about menstrual health.
"Proud Legacy" is a campaign combining menstrual education and sustainable solutions, empowering women through innovation and respect for their culture.
With every woman in Tomarrazón now having guaranteed access to menstrual rights and hygiene tools, we aim to replicate this model throughout Colombia, transforming the legacy of menstruation into one of pride and empowerment.
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Awards
AdForum PHNX Awards
2024
2 Gold
2022 El Ojo de Iberoamérica
Producción Gráfica
Gold
2022 El Ojo de Iberoamérica
Innovación
Silver
2022 El Ojo de Iberoamérica
Design
Silver
2022 El Ojo de Iberoamérica
Design
Bronze
2022 El Ojo de Iberoamérica
Producción Gráfica
Bronze
2022 ONU Mujeres
Agencies LATAM
First Place
2022 Gerety Awards
Art Direction - Campaign
Bronze
2022 Clio Health
Direct (Health Awareness & Advocacy)
Bronze
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