VML

WPP Campus Amsteldok
Amsteldijk 166
Amsterdam 1079 LH
The Netherlands

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About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for client partners including AstraZeneca, Colgate-Palmolive, Hastens, Ford, Dyson, Microsoft, Nestlé, Rituals and The Coca-Cola Company. The world’s most advanced and largest creative company, VML is powered by 26,000 talented people across 55-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, Amsterdam and Sydney. #VMLconnected

VML is a WPP agency (NYSE: WPP). It is recognized by the Forrester Wave™ Reports, which name WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

Like to get in touch? Hello.nl@vml.com

Brands grow when they inspire the end-to-end experience

Our areas of expertise

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Brand & Creative

We grow our clients’ businesses by connecting people and brands in a way that engages, inspires and leads to action. We do this by creating inspiring brand experiences and communications that build strong relationships. We leverage the power of brands to transform the narrative and create experiences that help them move at the speed of culture.

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Commerce

Our Commerce offering is a global eCommerce consultancy that brings strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: Amazon and other marketplaces, online retail, D2C and social.

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Product Experience Management

We help brands to push the limits of their digital shelf by offering accurate, complete, and consistent product content across all channels with ShelfMaster.

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Service technology

Customer Experience Management

We help companies to build profitable long term relationships at scale through the delivery of a connected personalized experience across all channels.

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Nasze projekty

SPAR

Building a retail media network from scratch for SPAR

Establishing the first convenience retail media network in The Netherlands for brands to advertise on
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SPAR
Technology
Nagrody

Vanishing Emails

When promotional emails expire, their carbon footprint cuts back
Case Study
Hero Banner VE
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Nagrody

Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
Case Study
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Edrington UK

Helping Edrington UK win on the Digital Shelf

Delivering value with the right insight, strategy and focus
Case Study
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Insighty

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Insight

How to unlock the power of organic search for long-term ROI?

Boost ROI with organic search. Download the whitepaper
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Own Your Impact article 3
Insight

From Maze to Amazing

Becoming a master of your sustainability data
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Group M VML
Insight

The organic evolution: redefining digital marketing

Key Takeaways from #FriendsOfSearch2025
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Sustainable Shelfmaster article 2
Insight

Small Steps to a Strong Stance

How incremental data collection will guide your journey
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Newsy

Intershop x vml anniversarry
Newsy

25 years strong

How VML and Intershop have transformed B2B Commerce
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Center Parcs
Newsy

VML develops first European brand campaign for Center Parcs

Today Center Parcs launches its first European brand campaign “Follow Your Nature”.
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Amsteldok 1st floor
Newsy

Newcraft is now VML

Creating sustainable growth together
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Salesforce AI Hackathon 25
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VML Netherlands Wins Salesforce Hackathon

VML Netherlands Celebrates Success with AI-Powered Project Assistant "Barry"
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