Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelēz International
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Whirlpool
Dancing Washers
An engaging e-commerce experience that turns your washing machine’s "dance" into discounts on Whirlpool products and services
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Elea Labs
Health Tracker
A innovative healthcare platform that ensures timely medical care for pregnant women in migratory communities
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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In The Press
Ajax and VML Australia Tackles Spagbombs and Spewnado Disasters
Over the past 60+ years, Ajax has seen almost every mess you could imagine, and its latest campaign, seeks to name every single one of them
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News
VML Grands and Glory at Cannes 2025
Cannes Lions: Discover VML’s award-winning work with 63 Lions and two Grands Prix in 2025
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In The Press
Young People Encouraged to Ghost Their Loved Ones While Driving in New Campaign via VML NZ
Young drivers have a crash risk that is four times higher if they use their phone while driving
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News
Campaign Names VML Top 3 Global Creative Network
VML earns Bronze for Global Creative Network of the Year at Campaign Global Agency of the Year Awards, part of a competition with 117 entries from 27 countries
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More Of What We Do
What We Do
Sport, Experiential & Entertainment
VML Live brings you to the edge of your seat. We believe in the power of connection. Between brands, people and the moments that make them feel alive.
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What We Do
Influencer Marketing
Trusted by top global companies, we craft tailored influencer campaigns that maximize ROI and empower you to seamlessly manage all social media platforms.
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What We Do
Customer Experience
Inspiring innovation, growth, and customer loyalty through connected experiences
Find out more