Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Cadbury
The Cadbury Bunny Bracket
A first-of-its-kind Instagram tournament by Swift, a VML company, to crown the next Cadbury Bunny
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U.S. Navy
Spotlight
Inspiring the next generation of elite warfighters to join the U.S. Navy Special Operations community
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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News
Clio Health Recognizes VML With 36 Awards Across Multiple Categories
VML earns nine Gold, 11 Silver, and 16 Bronze awards, along with 14 shortlists at the 2025 Clio Health Awards
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News
ACT Responsible Highlights VML at Cannes 2025
Four campaigns from VML featured in ACT Responsible’s Cannes Lions exhibition, spotlighting creative work for accessibility, sustainability, and social progress
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In The Press
Visa Launches Campaign on Travel and Parenthood
Created by VML Brazil, “Uma Nova Aventura” stars the presenter and brand ambassador, Pedro Andrade, who shares his greatest life experience: becoming a father
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News
The One Show 2025: VML Earns 101 Awards, Including Top Honors in Social Media and Film
VML recognized with 101 accolades at The One Show 2025, including Best of Social Media, Best of Film & Video, and five Gold Pencils
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More Of What We Do
What We Do
Commerce
A practice focused on driving conversion and sales through creativity, consulting and technology enablement
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What We Do
CRM
We help ambitious brands grow by humanizing the relationship between the brand and the customer at scale.
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