Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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1001 Optometry
The Hidden Eye Test
A World-First Campaign Reveals Vision Issues in Real-Time
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KitKat
Break Chair
Turning empty gaming chairs into rewarding brand moments with KitKat
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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News
The International ANDY Awards Honors VML's Creativity
VML honored across a range of categories, including Idea, Craft, and Bravery
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In The Press
Colgate Portrays the Struggles Behind Smiles to Promote Better Oral Care Habits Among Children
Created by by VML France, the campaign communicates the collaboration with the government for oral education
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News
Clio Awards Honor VML with 94 Creative Achievements
Global VML teams earn 11 Gold, 19 Silver, 39 Bronze, and 25 Shortlist honors at the 2025 Clio Awards
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In The Press
VML Prague and KitKat offers a digital break with its new "Phone Break" campaign
The brand reinvents its classic “Have a Break” to invite you to disconnect from your phone and reconnect with what matters.
Read More Our Leadership
More Of What We Do
What We Do
Connected Media
A media approach that connects paid, owned and earned experiences to drive measurable business outcomes.
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What We Do
Customer Experience
Inspiring innovation, growth, and customer loyalty through connected experiences
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What We Do
Studios
Bridging the gap between inspiration and execution for global brands.
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