Brand Experience (BX) is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX Offerings

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Advertising

We craft marketing communications that transform audience insights into powerful brand-to-shelf strategies. By building awareness and influencing attitudes, we shift interest into action; driving consumer demand and measurable business outcomes.

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Brand Strategy & Design

Crafting enduring brand positioning and distinctive visual identities that build long-term mental availability while capturing immediate market opportunities. Our strategic approach ensures your brand delivers consistent value to buyers today and tomorrow, with powerful foundations and identity at its core.

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Social & Influencer

Leveraging social media platforms to connect with audiences, build brand consideration, create engagement, and drive measurable actions. Our strategies transform social presence into tangible business results, from increased awareness to leads and sales.

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Sports, Experiential & Entertainment

End-to-end solutions spanning sports, experiential and entertainment, from proprietary tools to strategy, creative and production. We identify and maximize partnerships while creating unforgettable experiences that drive meaningful brand connections.

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Content Marketing

Creating and distributing valuable, relevant content that informs and engages target audiences. We build relationships and trust by providing useful information through owned channels, driving profitable customer action beyond traditional sales messaging.

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Multicultural Marketing

Multicultural Marketing is an end-to-end solution designed to unlock value with multicultural audiences through a business-first, audience centric approach. This offering leverages a powerful combination of strategic insights, creative innovation, and performance measurement to drive authentic engagement and sustainable business and brand growth.

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Brand Experience Work

Mondelēz International
Has Awards

The OREO Cows

The 'Oreo Cows' blends humor, tradition and creativity to celebrate Mexico’s love for an iconic ritual.
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KitKat
Has Awards

The KitKat Heist

Stolen KitKat: Turning Sweet Disaster into Global Triumph
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The KitKat Heist Hero
Lab Grown Leather Ltd
Has Awards

T-Rex Leather

The world’s first product made from lab-grown T-Rex Leather™
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Wisła Kraków
Has Awards

Wisła Kraków Lucky Fan Index Celebrates Fan-Driven Happiness

AI-powered analytical tool measures "luck" fans bring to club
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Shield Insurance
Has Awards

After Shit Happened Service

How a chaotic, 10-episode micro-drama turned insurance after-sales service into Thailand’s most addictive, unskippable entertainment.
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Brand Experience Insights

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Insight

The Future 100: 2026

VML reveals our 100 trends set to transform the market and drive growth in 2026 and beyond.
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Brand Experience News

VML on stage at the 2026 Cannes Festival winning Titanium for OREO Cows
News

VML Wins Titanium Lion for OREO Cows

The win marks a significant moment for the network, achieving the fourth Titanium award in VML’s history
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VML at Cannes Lions Festival hero image for 2026 landing page featuring creative highlights, awards news, sessions and events
News

VML: Titanium, Triumphs, and #2 at Cannes 2026

Cannes Lions: VML named #2 Creative Network of the Year with 53 Lions, including 1 Titanium, 2 Grands Prix, and top honors for VML Warsaw and New York
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A repeated pattern of The Drum and VML Logo in a line
News

VML Sustains Global Success in The Drum’s 2026 World Creative Rankings

Ranked No. 2 globally for the third year, VML remains a top creative agency as WPP secures the No. 1 holding company spot again
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Split image: Left side shows hands opening a rotisserie chicken package adorned with a colorful rooster design. Right side features a woman in a green dress, holding the same design over a cooked chicken on a table.
In The Press

Turning a Sauce Sachet into Cultural Solution for Lotus's this Chinese New Year

VML Thailand bridged the gap between strict tradition and modern appetite with a brilliant, low-tech design solution: The Emperor’s Chicken Head Sauce Packet
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Our Leadership