Coca-Cola
Thanks for Coke-Creating
Embracing local culture and creativity through iconic branding
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Mondelēz International
Name This OREO
An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
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The Foundation to Combat Antisemitism
Timeout Against Hate
A unifying campaign that calls on sports fans to stand together against all forms of hate
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Brand Experience Insights
Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Google's AI-Powered Search Experience: How Brands & Marketers Can Adapt
Google's AI-generated results approach is transforming search. Brands must adapt and evolve to stay ahead.
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Insight
Creator Content That Over-Delivers
Fast, efficient, authentic – a new whitepaper from VML's influencer marketing agency Obviously shows how brands can have it all with their creator content
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In The Press
This 'Unfair Glass' Gives a Powerful Water Crisis Message to World Leaders
VML Canada and One Drop Foundation brings attention to the global water crisis and advocates for safe drinking water for everyone
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In The Press
Ajax and VML Australia Tackles Spagbombs and Spewnado Disasters
Over the past 60+ years, Ajax has seen almost every mess you could imagine, and its latest campaign, seeks to name every single one of them
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News
VML Grands and Glory at Cannes 2025
Cannes Lions: Discover VML’s award-winning work with 63 Lions and two Grands Prix in 2025
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In The Press
Young People Encouraged to Ghost Their Loved Ones While Driving in New Campaign via VML NZ
Young drivers have a crash risk that is four times higher if they use their phone while driving
Read More Our Leadership
More Of What We Do
What We Do
Health
We are a global healthcare communications network that creates connected brands for life
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What We Do
Commerce
A practice focused on driving conversion and sales through creativity, consulting and technology enablement
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What We Do
CRM
We humanize the relationship between brands and their customers at a global scale.
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