Even after the Government banned single-use plastics, India’s crisis worsened, with plastics drowning the nation. The shocking reality of 9.4 million tons of annual plastic waste suffocating marine ecosystems to the brink of disaster.
India’s biggest changemaker, The Times of India, set out to instill a habitual change in the careless consumption of single use plastic products. The need of the hour was a powerful initiative to shatter ignorance and spark lasting change.
