Ultimate Fan Experience

Leveraging their European footballs club partnerships, TCCC ran a continent-wide competition that enticed people to download their app and partake. With a multitude of prizes on offer and with effervescent Eman Balogun, aka SV2, fronting the campaign along with a host of local influencers, the reach and interest was widespread. The biggest one on offer being the opportunity to attend 5 matches in 5 cities across 5 weeks with TCCC providing unrivalled access to these teams.

This influencer-led film helped Coca-Cola really engage in football fan culture, by targeting the right people in the right context with the right message, and showcase that 'Only Coke can do prizes and experiences'.

To excite the TCCC system and get the markets to buy into the campaign to run the competition across multiple regional channels. To entice football followers to download the app and enter the competition.

Celebrating the occasion with true football fan influencers being able to amplify the message in an authentic way.

Showcase the access and money-can't-buy experiences that only Coca-Cola can provide. We delivered on behalf of the client 3 films (B2B to excite the system - B2C as the call to arms for consumers - Competition winners for TCCC internal purposes) as well as the full planning and delivery of logistics for all facets of the programme.

Part of the wider Always On football campaign that helped TCCC grow their first party data by 830k.

At a Glance

+3M

App gameplays

At a Glance

Influencer collabs

At a Glance

1:3

Amplification ratio

Unforgettable experiences for football fans with access only Coca-Cola provides

Challenge

Inspiration

Idea

Growth

At a Glance

At a Glance

At a Glance

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