Rip Curl Virtual Pro
The World’s First Virtual Surfing Competition
客户
- Rip Curl
办公室
- Melbourne
- Sydney
Changing the surfing landscape by introducing and launching the world’s first virtual surfing competition – the Rip Curl Virtual Pro, presented by Tourism Fiji
Aligned with our vision of being ‘the ultimate surf company, the development and launch of our GPS Watch technology was a pinnacle moment for Rip Curl and the launch of The Rip Curl Virtual Pro is another display of leadership in a rapidly changing surfing landscape.
James Taylor
Head of Brand and Marketing, Rip Curl
Get Rip Curl Search GPS users more engaged with the surf community.
We had an overwhelming amount of data from Search GPS users who were logging their surfs, and so many ways we could use it.
When Rip Curl Search GPS smartwatch users logged a session during the 10-day competition, their surf data was automatically entered. Data logged was analysed and scored by a unique algorithm based on five key criteria: distance paddled, surf time, total waves surfed, top speed, longest waves and the number of surfs, culminating in a final score.
14,000,000 people reached
$2,000,000+ PR value
Search GPS active users logged 38% more data
Search GPS watch sales increased by 40%
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奖项
2024 Cannes Lions
Creative Data — Data Integration
Bronze Lion
D&AD Awards
2024
1 Wood Pencil
2024 Spikes Asia
Brand Experience and Activation
Bronze
Press
Are You An Accidental Wildcard In The World’s First Virtual Surf Competition?
