Thousands of families have lost everything, including hope, as floodwaters and mud have destroyed entire houses.

In a unique visual twist on its iconic room ads, IKEA is turning these familiar spaces into flooded rooms, shining a spotlight on the widespread damage caused by the disaster. The campaign invites people to donate their IKEA furniture, or even sell their old pieces back to IKEA, which will then be collected, restored if necessary, and delivered to families in need, all with IKEA's assistance.

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Partnering with The Mirror Foundation and VML Group Thailand, a leading organization actively working on the ground to support flood victims, IKEA will ensure that every piece of donated or repurchased furniture reaches those who need it the most.

Together, one piece of furniture at a time, we can help bring homes—and lives—back to normal again.

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