High science, high tech, high hopes: what stood out at ASH 2024
From game-changing breakthroughs to emotive art, ASH 2024 served up the perfect blend of science, storytelling, and humanity.
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Generative AI: is health creative finally getting personal?
Generative AI is the hottest ticket in town right now, considered to be a gamechanger in the push for personalized marketing. But what’s happening in health?
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Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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A review of metastatic breast cancer in 2024
An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.
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The patient will see you now: Why embracing discomfort could transform patient engagement
Patient and advocacy expert, John Manwaring, shares some personal take outs from his career journey into health and some essential do’s and don’ts
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Health for All
This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone
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Stand Up and Be Counted: Why Women’s Health Needs a Rethink
Closing the gap in women's health to achieve true recognition and equality
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Connecting cancer, everywhere
Communications has a big role to play in driving improvements in oncology care.
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Science will lead the way to a new cancer narrative
Current gaps in care highlight a wider reality: therapeutic advances alone won’t eradicate cancer as a leading cause of death.
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Automobiles, Avatar, and Advertising
Medical Device Marketing for the Consumer Age
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21 Times Health
An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness
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Exceeding Expectations: Lessons from Disney’s Pixie Dust
Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
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The Future Shopper EMEA Webinar
VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
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A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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