《2023全球消费者趋势报告》

Social Commerce, the intersection of social media and eCommerce. A new channel that businesses are beginning to recognize as a powerful sales channel. However, social commerce is no easy feat, it requires an in-depth understanding of consumer behavior, preferences, and trust factors across demographic groups.

Whether you're a marketer looking to refine your social media strategy, a business owner, brand, or retailer seeking to tap into new sales channels, or an industry expert keen on understanding the latest trends, this report will equip you with valuable insights and perspectives to navigate the dynamic world of social commerce and transact more online.

Trailblazers of Tomorrow draws comparisons between over 2000 6-16-year-olds (Gen Alpha) and 2000 general consumers, including 17-25-year-olds (Gen Z), right up to the 55 plus, across the UK and US, highlighting key trends and patterns. It uncovers key insights into how different generations interact with social media, their shopping habits, and their attitudes towards influencers and brand values as well as their future expectations and concerns.