Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience 工作

Frankfurter Allgemeine Zeitung
所获奖项

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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The 100th Edition Hero Image
Wendy's
所获奖项

Wendy's Enters the Chat

How Wendy's changed the narrative of organic reach on the world's biggest platform
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Wendys Enter Chat Hero
Mondelez
所获奖项

OREO Calls

Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
阅读案例
OREO Calls HERO
Mondelez

Name This OREO

An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
阅读案例
Name this oreo 16x9 3
Wendy's

Spicing Up the Holidays

A festive, spicy twist on the OG spicy chicken sandwich, reimagined as a holiday ornament
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3 Spicy Ornament

Brand Experience Insights

Coca Cola hero 01
Insight

How Creativity Powers Coca-Cola

At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Brand Experience 新闻

Matthias Spaetgens 2
新闻

Leader of VML Network Company Appointed Cannes Jury President

Chief Creative Officer of Scholz & Friends, a VML network company, chosen as Industry Craft president for 2025 Cannes Lions International Festival of Creativity
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Name this oreo 16x9 3
新闻

VML's New Campaign Discovers the Origins of the Name OREO

VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
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Roddonjai John Wick
In The Press

John Wick Lookalike Goes to Battle to Sell His Car

In this playful campaign by VML Thailand for Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters
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FW Canada Le Petit Roi
In The Press

‘Le Petit Roi’ Is a Coca-Cola Tribute to a Big Star

The spot, created by VML Canada pays tribute to a Quebec icon, the late Jean-Pierre Ferland
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Our Leadership