VML has made a powerful showing at the 2024 El Ojo Awards, held as part of the El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, held November 13-15.

VML was named the #2 Network of the Year, securing five Grand Prix, 18 Gold, 16 Silver, and 19 Bronze awards. Among the most notable achievements were two Best Local Idea awards. Additionally, VML Chile and VML Mexico were each named Best Local Agency, VML Mexico achieved #2 Agency of the Year, and Luis Enríquez Madruga (VML Mexico) was recognized as the #2 Best Creative of the Festival.

Six agencies across Ibero-America, including the LATAM offices in Argentina, Brazil, Chile, Mexico, Peru, and Uruguay, along with Spain, were among the winners.

Recognized as one of the most influential events in Hispam advertising, El Ojo brings together the region’s top talent to honor the year's most innovative and impactful campaigns.

VML's winning work at the 2024 El Ojo Awards includes:

This Is Not a Game

"This Is Not a Game" by VML Mexico for Movistar

  • Grand Prix in Audiovisual Production
  • Grand Prix in Third Eye
  • Gold in Audiovisual Production: Integrated Production
  • Gold in Audiovisual Production: Actor Direction
  • Gold in Audiovisual Production: Script
  • Gold in Content: Audiovisual Platforms
  • Gold in Content: Corporate Social Responsibility
  • Gold in Digital & Social: Online Ad
  • Gold in Digital & Social: Branded Content
  • Gold in Digital & Social: Corporate Social Responsibility
  • Gold in Film: Corporate Social Responsibility
  • Gold in Third Eye: Ideas Created for a Brand
  • Silver in Film: Content
  • Bronze in Audiovisual Production: Direction
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000 Coca Cola Murals

"Thanks for Coke-Creating" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR for The Coca-Cola Company

  • Grand Prix in Outdoor Advertising
  • Grand Prix in Best Latin Idea for the World
  • Winner in Best Local Idea: Mexico
  • Gold in Print Advertising: Food and Beverages
  • Gold in Design: Identity and Brand Building
  • Gold in Direct Markting: Loyalty and/or Brand Building
  • Gold in PR: Corporate Communication and Reputation Actions
  • Gold in Outdoor: Food and Beverages
  • Gold in Best Latin Idea for the World: Ibero-American Ideas with International Relevance
  • Silver in Third Eye: Ideas Created for a Brand
  • Bronze in Graphic Production: Best Art Direction
  • Bronze in Print Advertising: Food and Beverages
  • Bronze in Outdoor Advertising: Food and Beverages
  • Bronze in Print Advertising: Food and Beverages
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Absurd Promises 1

"Absurd Promises" by VML Argentina for ASDRA

  • Grand Prix in Creative Data
  • Gold in Creative Data: Research and Data Integration
  • Silver in Creative Data: Best Data Visualization
  • Silver in Creative Data: Best Use of Data in Social Media
  • Silver in Creative Data: Best Technology in Data Usage
  • Bronze in Creative Data: Real-Time
  • Bronze in Digital & Social: Use of Data
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Steal Artois

"Steal Artois" by VML Chile for Stella Artois - AB InBev Chile

  • Silver in Design: Product Design
  • Silver in Brand Experience: In-Store Experiences and Activations
  • Bronze in Direct Marketing: Brand Launch and Activation
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Sharenting

"Sharenting, the Musical" by VML Argentina for Movistar

  • Gold in Radio & Audio: Corporate Social Responsibility
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Worm Food

"Worm Food" by VML Chile for Ministry of Health, Government of Chile

  • Silver in Health & Pharma: Education and Awareness for Public Good Brands
  • Silver in Outdoor Advertising: Unconventional Formats and Interventions
  • Silver in Sustainable: Social & Health
  • Silver in Best Local Idea: Chile
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Faces of the Future Hero

"Faces of the Future" by VML Argentina for Rexona - Unilever

  • Silver in Sport: Products
  • Silver in Sport: Social/Diversity and Inclusion
  • Bronze in Outdoor Advertising: Products
  • Bronze in Sustainable: Gender and Diversity
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Vanishing Emails

"Vanishing Emails" by VML Peru

  • Silver in Innovation: Prototype
  • Silver in Digital & Social: Use of Technology
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Dances to Dance

"Dances to Dance" by VML Uruguay for Danubio Futbol Club

  • Silver in Radio & Audio: Local Brand / Specific Market
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Generic VML Hero Step and Repeat 16x9

"We Are All Under 20" by VML Uruguay for State Insurance Bank

  • Silver in Sport: New Realities and Emerging Technologies
Hey! He is not a Kid

"Hey! He is not a Kid" by VML Perú for Alianza Lima

  • Bronze in Sport: Events/Actions and Sponsorship
  • Bronze in PR: Corporate Social Responsibility
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Generic VML Hero Step and Repeat 16x9

"Unsilenced Words" by VML Spain for Beigene Science

  • Bronze in Health & Pharma: Use of Technology and Technological Solutions
  • Bronze in Direct Marketing: New Realities and Emerging Technologies
Anti Lag Hero

"Anti-Lag Squad" by VML Argentina for Movistar

  • Bronze in Brand Experience: Game-Driven Experiences and Activations
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Play for the Future

"Play for the Future" by VML Spain, VML Brazil, and VML U.S. for Greenpeace

  • Bronze in Sport: Gaming / E-Sports
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Generic VML Hero Step and Repeat 16x9

"Invisible News" by VML Uruguay for Fupier

  • Bronze in Health & Pharma: Education and Awareness for Public Good Brands
Toxic Ads

"Toxic Ads" by VML Spain for PKU Foundation

  • Bronze in Health & Pharma: Campaigns and Awareness Actions on Diseases
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Mentos Wifi Refresh

"WiFi Refresh" by VML Brazil for Mentos

  • Bronze in Sport: Gaming / E-Sports
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