VML Poland takes over full creative duties for Samsung’s DA Division

Samsung has entrusted VML Poland with the full creative scope for its DA (Digital Appliances) division, which includes the brand’s home appliances portfolio. The agency was selected following a competitive pitch process.

Until now, VML had been responsible for handling the DA division’s social media presence. With the expanded scope, the agency will now oversee ATL, digital, and OOH/DOOH campaigns in this category.

As part of its work for the DA division, VML produced a TV commercial for the Samsung Bespoke AI Jet Ultra campaign, which launched on March 31. The agency led the strategy, creative concept, and production of the spot.

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