New campaign for Lech

VML Poland and Lech beer unveil a new chapter of “Seize the Moment” brand platform, inviting consumers to slow down and enjoy life’s simple pleasures. This time, in the nostalgic setting of garden allotments. The campaign captures the carefree vibe of the upcoming summer, spotlighting young adults rediscovering these cozy green spaces as ideal spots to reconnect with nature and friends. The launch is accompanied by a refreshing lineup of new beer flavors, highlighted in a vibrant summer-themed spot that celebrates authenticity, flavor, and the beauty of slowing down.

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