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Tomorrow's Commerce 2025
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A Powerful Peak: 2024 Holiday Shopping in Hindsight
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The Future Shopper 2024 has landed
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Insights
Insight
B2B: Connectivity Drives Results
VML's playbook for B2B marketing and customer experience leaders
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Insight
Inspire B2B 2023
The Top 100 Most Inspiring B2B Brands in the World
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Insight
The secret of successful ABM
Inspired B2B: It’s more about people than process
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Insight
Decades of B2B marketing success
Insights from industry expert, Senior Copywriter Jan Leskinen.
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Insight
What role does inspiration play in B2B branding?
B2B Marketing Podcast
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Insight
Catching the Next Wave
Inspired B2B: What's behind the future of B2B creativity
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Insight
Delivering Inspirational B2B Experiences
Inspired B2B: How to confront your three biggest challenges head-on
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Insight
Using Emotion in B2B
Inspired B2B: How passion can be more persuasive
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Insight
The rise of emotional B2B
VML’s Grand Prix win at Cannes puts the agency at the forefront of a radical new approach to communicating with business customers – here’s why.
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Other Insights
Insight
Exceeding Expectations: Lessons from Disney’s Pixie Dust
Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
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Insight
The Future Shopper EMEA Webinar
VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
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Insight
A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Insight
Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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