Social media isn’t just a channel anymore — it’s a deeply embedded consumer way of life and a vital part of how brands show up, communicate, and connect. From always-on community engagement, to content and campaign orchestration, to the latest innovations in social shopping. We are here to help you harness the power of social to drive breakthrough relevance, meaningful engagement and frictionless purchase.
Social Media
We’ve built connected brands for some of the world’s most recognized names. Our team is globally awarded for social expertise, creativity, and results.
End-to-end, customizable offering
Strategy
- Social strategy
- Community insights
- Content strategy
- Social playbooks
- Trend analysis
Creative
- Tone & Voice
- Content Calendars
- Campaign Content
- Always-On Content
- Agile Content
Activation
- Content Publishing
- Community Engagement
- Live Events
- UGC Sourcing
- Social Commerce
Measurement
- KPI Planning
- Performance Reporting
- Real-Time Dashboards
- Test & Learn Plans
- Competitive Audits
With a nimble mindset and constant pulse on the consumer VML brings energy, passion, positivity, and social savvy to the table every day, we’re lucky to have them as true partners and extensions of our team.
Lauren Morton
SMM Wendy’s
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Social Media Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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U.S. Navy
A peek into the real Navy
How the U.S. Navy faced its hardest recruiting year in decades head on.
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Diageo
Bailey's Delicious Descriptions
Delicious Descriptions is a step closer to making treating accessible to everyone.
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Fanta
Fanta Mystery: The Most Fun and Spooky Halloween is Here!
An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.
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Social Media Insights
Insight
How brands are using the comments sections to drive results
“It allows us to test things in a very quick and lightweight way that doesn't require a whole big production every single time,” comments Liz Cole.
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Insight
Like it or not, the age of the employee social ambassador is here
“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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Insight
A premature post-mortem: Ad execs on TikTok’s legacy so far
Liz Cole, chief social officer, VML: “I would call TikTok the first truly post-millennial social media platform. ..."
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In The Press
Navy dives deep into social media to attract next-gen submariners
The Navy has launched a high-tech scavenger hunt on a popular social media platform meant to draw in its next generation of submariners.
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