Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Mondelez
Name This OREO
An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
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Wendy's
Spicing Up the Holidays
A festive, spicy twist on the OG spicy chicken sandwich, reimagined as a holiday ornament
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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News
Hellmann's Teases Rom-Com Nostalgia and Epic Sandwich Order at Katz's Delicatessen for its Big Game Ad
This is the 5th year Hellmann's has worked with agency partners VML, Mindshare and Edelman to create memorable work for one of the biggest marketing events
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In The Press
Menarini and VML Italy Launch Herpmed Labiale
A new product for the treatment of cold sores that is on everyone's lips
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News
Leader of VML Network Company Appointed Cannes Jury President
Chief Creative Officer of Scholz & Friends, a VML network company, chosen as Industry Craft president for 2025 Cannes Lions International Festival of Creativity
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News
VML's New Campaign Discovers the Origins of the Name OREO
VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
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More Of What We Do
What We Do
CRM
We help ambitious brands grow by humanizing the relationship between the brand and the customer at scale.
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What We Do
Inclusion Experience Consultancy
We connect inclusion, purpose and impact to drive growth.
Find out more