At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Fanta
Fanta Mystery: The Most Fun and Spooky Halloween is Here!
An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.
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Unilever
Lux My Algorithm: Ads That Cleanse Your Social Feed
LUX and VML reverse-engineered social media recommendation systems, turning ads into active "algorithm cleansers" to rescue women’s feeds.
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Mata
Mata 2040
VML helped artist Mata reclaim his creativity by outsourcing the demands of fame to an AI twin, proving AI protects art.
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KitKat
Commuter Camo
Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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Perfetti Van Melle
Chupa Chups: Surreal Pops. Art You Can Taste
VML Brazil transforms Chupa Chups into edible art, blending surrealism with Gen Z's digital aesthetic and visual trends
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KAFA
The Eweeha Protest
Turning a traditional wedding chant into a rallying cry for women’s rights
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Department of Economy & Tourism
Find your story
Millie Bobby Brown and husband are taken on an incredible adventure in Dubai
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Department of Economy & Tourism
Safe at 3AM
A solo marathon at 3AM. No escorts. No closed roads.
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Department of Economy & Tourism
Dubai: Beyond the frame
A young Chinese woman travels alone to Dubai, and reconnects with herself
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Haleon Global
Break-Up Text Songs
Panadol Extra offers heartache relief with hilarious break-up songs
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U.S. Navy
A peek into the real Navy
How the U.S. Navy faced its hardest recruiting year in decades head on
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Diageo
Bailey's Delicious Descriptions
Delicious Descriptions is a step closer to making treating accessible to everyone.
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