At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Fanta

Fanta Mystery: The Most Fun and Spooky Halloween is Here!

An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.
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Unilever

Lux My Algorithm: Ads That Cleanse Your Social Feed

LUX and VML reverse-engineered social media recommendation systems, turning ads into active "algorithm cleansers" to rescue women’s feeds.
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Before After
Mata

Mata 2040

VML helped artist Mata reclaim his creativity by outsourcing the demands of fame to an AI twin, proving AI protects art.
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MATA foto z boarda
KitKat

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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Kit Kat Commuter Camo Hero GIF 01
Surreal Pops
Perfetti Van Melle

Chupa Chups: Surreal Pops. Art You Can Taste

VML Brazil transforms Chupa Chups into edible art, blending surrealism with Gen Z's digital aesthetic and visual trends
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KAFA The Eweeha Protest
KAFA

The Eweeha Protest

Turning a traditional wedding chant into a rallying cry for women’s rights
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Leroy Merlin

Merlundies

We finally cracked it. You're welcome.
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Department of Economy & Tourism

Find your story

Millie Bobby Brown and husband are taken on an incredible adventure in Dubai
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Safe at 3am Hero
Department of Economy & Tourism
Has Awards

Safe at 3AM

A solo marathon at 3AM. No escorts. No closed roads.
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Department of Economy & Tourism

Dubai: Beyond the frame

A young Chinese woman travels alone to Dubai, and reconnects with herself
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Panadol Extra Break Up Texts 1
Haleon Global

Break-Up Text Songs

Panadol Extra offers heartache relief with hilarious break-up songs
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Phone Break
KitKat
Has Awards

Phone Break

The chocolate bar is coming for its oblong-shaped rivals
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Kara Company Website
Kara
Has Awards

Kara’s Pack of Unity

Six iconic dishes. Six designs. One Malaysia
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Navy hero image
U.S. Navy
Has Awards

A peek into the real Navy

How the U.S. Navy faced its hardest recruiting year in decades head on
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Baileys hero image
Diageo

Bailey's Delicious Descriptions

Delicious Descriptions is a step closer to making treating accessible to everyone.
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