Wifi Refresh

Mentos wants to make people's daily lives more fun. And there's nothing more annoying than a slow internet connection. So the brand has taught Brazilians how to hack slow internet.

According to a study carried out by Dartmouth University (USA), researchers claim that placing aluminum foil around router antennas can improve the signal and reduce interference. Based on this study, Mentos created the "Wifi Refresh" campaign.

Mentos Wifi Refresh Tutorial Vertical Final

Refresh is a concept that helps make people's daily lives more fun. And there's nothing more annoying than when the internet is slow and everything keeps crashing

Gabriel Carletti

Associate Creative Director at VML

On social media, it's common to see content with everyday objects that make life easier. That's when we realized that Mentos packaging could be an ally to improve the internet

Victor Castelo

Creative Director at VML

80% of Brazilians don't have quality internet access. And the law only requires 40% of the contracted speed to be delivered.

Mentos is a brand that helps make people's daily lives more fun. And there's nothing more annoying than when the internet is slow and everything crashes.

We discovered a study by Dartmouth University in the USA, which claims that putting aluminum foil around router antennas can improve the internet signal. Which, coincidentally, is the same material as Mentos packaging.

To publicize this unprecedented hack, through a campaign on social networks, teaching the public how to use Mentos' own aluminum packaging to improve internet speed with step-by-step tutorials and inviting people to tag @MentosBrasil.

Increased sales and brand positioning among the gamer public.