Experience the delicious nostalgia of When Harry Met Sally as Meg Ryan and Billy Crystal reunite in Katz’s Deli, proving once again that Hellmann’s hits the spot.
When Sally Met Hellmann's
Reuniting Meg Ryan and Billy Crystal in a nostalgic Big Game ad with Hellmann’s
Client
- Hellmann's
Office
- New York
For our fifth year in the Big Game, we wanted to be as iconic and memorable as the moments and dishes that are part of the final Game Day of football season. By paying homage to the classic sandwich moment from When Harry Met Sally, with a creative remake to show fans how the deliciously creamy flavor of Hellmann’s can make an ordinary sandwich extraordinarily mind-blowing, we were able to combine humor, nostalgia and the timeless appeal of Hellmann’s that will leave a lasting impression on fans just as the movie did 35 years ago.
Jessica Grigoriou
SVP of Marketing, Condiments, Unilever North America
Create a memorable, nostalgia-driven campaign for Hellmann’s Big Game ad that celebrates 35 years of When Harry Met Sally while reinforcing the brand’s message—Hellmann’s makes any sandwich extraordinary.
Drawing from one of cinema’s most iconic scenes, Hellmann’s taps into the emotional connection fans have with When Harry Met Sally, blending humor and nostalgia to highlight the simple joy of a well-made sandwich.
Reunite Meg Ryan and Billy Crystal at the same Katz’s Deli table where the original movie scene took place. With Hellmann’s mayonnaise as the new star, the ad recreates the famous “I’ll have what she’s having” moment, showing how Hellmann’s can transform a sandwich into an unforgettable experience.
This campaign showcases Hellmann’s continued impact on pop culture, blending humor and nostalgia while supporting their commitment to reducing food waste. Through their partnership with Food Recovery Network, Hellmann’s redistributed 97,000 pounds of surplus food in 2024.
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