Fanta What the Fanta Activation

Leveraging the What the Fanta product Fanta wanted to provide an experience that brought to life it’s campaign in an interactive way.

The activation had to target the playful at heart and tease the taste buds with sensory clues to assist in the Fabulous Flavour Hunt.

Gloria’s Diner was executed on Bondi’s main strip to entice consumer to come and take a guess at the mystery flavour. A internal event took place the week prior for Coke staff to participate ahead of the launch to the public.

Clues were scatted around Gloria’s Diner and they were treated to a sample taste to assist in unlocking the mystery flavour.

  • 672 bottles of WTFanta sampled​
  • 886 diners over 2 days

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