Rip Curl
Rip Curl Virtual Pro
The World’s First Virtual Surfing Competition
Read Case Study 
Victoria's Big Build
Turning irritation into anticipation
Client
- Major Transport Infrastructure Authority
Office
- Melbourne
- Sydney
The government in Victoria has presented an ambitious infrastructure plan to the state, one which has caused much disruption with much more to come over the next few years.
We needed to create a campaign platform that had longevity, that was distinctive and that instilled a sense of pride in the future of Victoria.
The government wanted it to be clear that while the development phase of the infrastructure projects would be challenging for residents and workers, so we created 'Victoria's Big Build.' A campaign that showcased the fact that the large new infrastructure changes would be worthwhile in the long run, and that many jobs would be created along the way.
The first wave of research results were exceptional, with awareness of the projects high and the sentiment positive.
Please provide your contact information to continue.
Related Content
West Australian Ballet
echoes of VAN GOGH
Merging the Worlds of Ballet and Painting to Celebrate Van Gogh
Read Case Study