Football is a place we all belong to. UEFA's Euro 2024 identity represents the real-life diversity of football fans. The new brand promotes a EURO that welcomes everyone.
UEFA EURO 2024
Building Football a Home
Client
- UEFA
Office
- Lisbon
From now, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities: a EURO which is truly for everyone! For one month, we will be united by football in the heart of Europe
Aleksander Čeferin
UEFA President
After UEFA EURO 2020, which happened all over Europe, how could the tournament return to a single host country in 2024 but still feel as inviting?
Football is a sport about players, challenges, and victories, but it wouldn't be anything without its fans. UEFA EURO 2024 should honour every single one of them.
Inspired by every participating country's flag colour, we transformed the stadium into a home for football and all its fans. We also developed a visual ID that explores how the same passion unites different fans.
Although the tournament has yet to happen, the brand is already being used extensively by UEFA and its partners. Behance also highlighted it as the key example of the 2023 Color Blocking trend.
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