Trap to Mop

With data from the National Institute of Statistics and Geography (INEGI), Fabuloso realized that nearly 20 million young people (25 to 34 years old) in Mexico have become independent. Still, their economic income has become more limited, which means sacrificing and prioritizing some products over others. Finding a way to add value to our product was essential to stand out.

Young and independent people listen to music while cleaning the home. So, although we would hardly make mopping a desirable task, it becomes fun when accompanied by music, especially among late Millennials and GenZ.

Fabuloso created the world’s first-floor cleaner soundtrack: Trap para Trapear. The name came from combining the most listened-to music genre in Mexico by GenZ (Trap) and the household activity (Trapear), "mopping" in Spanish.

The brand created a limited edition bottle that led to the music album, made of songs by a Trap artist, "Dixon Versatil," highlighting the product's attributes and situations related to mopping. Using this music genre made the product more relatable and appealing to an audience who enjoys listening to music while mopping.