The Three Pablo's

From the streets to the stage, rap has been around Egypt for years on end now. Similar to rappers across the world, rappers in Egypt take to battles and beefs, and crowning the one with the best flow, style, and lyrics. Yet the major question was, who could complete with the number one rapper in Egypt, while remaining a fair fight? While the question was ambitious, it left only one choice; that only Marwan Pablo, can battle Marwan Pablo, because, if there aren’t any like you, then you can only compete with yourself alone.

The idea was simple: showcase Marwan Pablo battling himself in one campaign. But as battles go, it was essential to fledge out each of the three characters Pablo portrayed (Ghost, Alpha, and Flame) to battle against each other in several rounds. Thus, after the launch of the first ad, consecutive battles between each one, was released. With overall three characters and four battles, consumers were asked to vote on the Ana Vodafone application for their favorite Pablo. As the battles went on, people continued to listen to and vote for their preferred character for a chance to win mega prizes.