Crodino is the most popular non-alcoholic aperitivo drink in Italy. Everyone knows it. The challenge was to launch Crodino worldwide, with a new tone of voice appealing to a very different target: the young and creative.
The Surprisingly Crodino Campaign
The global launch of Crodino, the surprisingly non-alcoholic Aperitivo.
Client
- Campari
Office
- Milan
Challenge
Inspiration
When you order a non-alcoholic drink, you feel like you’re missing something and your experience isn’t going to be as pleasurable as it could be. Then there’s Crodino. It looks like an alcoholic drink, tastes like an alcoholic drink, has a rituality like an alcoholic drink, but is totally a non-alcoholic drink. This witty spirit of Crodino, along with an in-depth study of our target audience for the TOV and visual part, has been the main inspiration for our work.
Idea
In order to launch Crodino and introduce it to the various countries, we started by defining its features and creating a new witty, contemporary tone of voice. Each feature, so unusual and unexpected for a non-alcoholic drink, became a starting point in bringing to life a different world and profile for the Crodino consumer. Surprising, like Crodino itself.
Growth
The campaign will be launched worldwide throughout 2021, with first localizations already allowing us to express the full creative potential of our idea through great media support.
The campaign brings the product closer to a more young, contemporary and cosmopolitan target audience while introducing a fresh, new narrative for the brand.
Please provide your contact information to continue.
Related Content
Biogen and FundAME
Not A Lonely Journey
An inspirational and practical travel guidebook for disabled travelers who long to explore the world
Read Case Study 
Campari
Campari Bottle Launch Event
Bringing classic Italian apertivo culture to New Zealand for a night
Read Case Study