Fuelled by rumours and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years.
The Lynching
As darkness falls, the hunt begins. This Pujo, will the might of the mob take over?
Client
- Turtle Limited
Office
- Kolkata
Challenge
Inspiration
To raise awareness around the menacing social evil of mob lynching, through social media where rumours are spread to create havoc.
Idea
'The Lynching' is a film that celebrates the arrival of Goddess Durga, with a powerful message for the nation. Needing around 3 months of painstaking animation, every frame of this 2 minute 17 seconds film is a bed of fabric with photo-realistic textures and patterns. Animated meticulously and layered with a goose-bumping soundtrack this film builds a dystopian, avant-garde world of evil with a noir feel. The essence of the message is delivered in a way never seen before and the threads of peace and harmony is woven in the hearts of every viewer. It is an ode to keep the faith that threads us together as one.
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Press
Wunderman Thompson India and Turtle celebrate the arrival of a goddess with a powerful message for the nation
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The traditional methods of public awareness struggled to cut through the noise and failing to instigate lasting change. It was time to raise the alarm.
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