The Salvation Army’s mission is to help every single one of the 10 million people that are underprivileged in France, without exception. But there's an epic shortage of volunteers and they urgently needed more. So who better than the ones in need themselves to recruit those who would help them?
The Homeless Recruiters
More underprivelged people than ever in France needed help, and The Salvation Army needed more volunteers.
Client
- L'Armée du Salut
Office
- France
The homeless in Paris didn’t come to beg for money, but to offer a business proposition.
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