The Godfather Pasta Sauce

The Godfather is now a sauce: Heinz and Paramount Pictures join forces to turn an iconic movie scene into a delicious recipe.

With a rise in people replicating recipes from films and TV series, Heinz celebrates a cinematic masterpiece during the 2024 film awards seasons to recreate one of the most famous film recipes ever: the pasta sauce Clemenza makes on The Godfather. Sun-ripened tomatoes, olive oil, garlic, salt and pepper with meatballs and sausage: an offer you can’t refuse.

This unexpected yet iconic collaboration between Heinz and The Godfather is set to unleash excitement and disruption in the pasta sauces category. Whether you’re a hardcore fan of The Godfather or just looking for a new great tasting pasta dish, it’s sure to be a pasta sauce you can’t refuse!

Caio Fontenele

Director of Heinz New Ventures

Heinz is always aiming to bring enjoyment to the category. And after the successful partnership with Absolute, the brand was determined to bring something fresh to the table – both literally and figuratively – through another iconic limited edition.

The movie itself was the inspiration behind this new launch. Such a popular character creating a pasta sauce was a clear opportunity for Heinz to do something big. An opportunity that coincided with a rising trend of people recreating recipes from movies and TV series, providing this initiative with even more sensse.

The idea was simple yet instantly iconic: to create and launch a new Heinz Pasta Sauce based on a scene from The Godfather. In the movie, Clemenza teaches Michael Corleone how to make the perfect pasta sauce. So we turned the script into the recipe of our new product and launched a hit both for foodies and cinema lovers.