The Footprint of the Future

Challenge

Position INACAP, a private university, as an agent of change through its Environmental Development Program.

Inspiration

We discovered that the majority of INACAP students show great interest in environmental causes.

Idea

Initiatives that benefit the environment have a common objective – to reduce carbon footprint and curb climate change. That’s why INACAP took advantage of its power in Chile to convene passionate voices to create a cause where people could transform their carbon footprint with positive actions that favour the future of the planet.

Growth

The campaign featured ads on Facebook and LinkedIn, with the announcement on Facebook exceeding expectations by decreasing the cost per click three times. We also had a CPV of 15 CLP on Facebook, reaching more than 11,000 views of one minute (the market average is 18 seconds).