Challenge

When Heineken launched its zero-alcohol beer in Thailand, it was also introducing a new category in the market. So, before anything, we had to get people to try it and educate them on a whole new set of drinking occasions.

Inspiration

As the official sponsor of some of the world’s biggest events, Heineken wouldn’t settle for just a regular sampling activation.

Idea

We turned a sampling brief into thousands of individual sponsorship deals. People made their requests online and we transformed their most mundane activities into hundreds of new drinking occasions with customized sponsorship packs and perfectly chilled cans of Heineken 0.0. Anywhere and anytime.

Growth

We helped a global brand be ultra-relevant locally, signing 20,000 sponsorship deals and selling 3,8M cans in just 3 months (82% of full year KPI).

Heineken 00 Case Bas Version DAD R5

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