Client
Office
Boots' 2024 festive marketing campaign, “The Christmas Makeover”, unleashes the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty.
The film follows Adjoa as she leads her trusty squad of beauty elves in her Christmas “Werkshop”, reminding viewers that Boots has a present for every kind of beauty enthusiast.
In the past 12 months, Boots have expanded their beauty offering even further by launching another 55 new beauty brands. This Christmas they wanted to create something special that encapsulates the magic of beauty and showcases their vast brand offering.
Full of iconic and highly coveted gifts, we see Mrs Claus and her team of beauty elves preparing the hottest beauty gifts in her “werkshop”, including viral brands such as Bubble Skincare, e.l.f, Sol de Janerio, and Laneige. The wide range of gifts are also represented in the different beauty elves looks, from ‘vamp’ and glam to every style in-between, showing there’s a beauty gift for everyone. The advert culminates with Mrs. Claus triumphantly satisfied with her work, commenting “You thought it was all him?” adding a playful end to the film, giving a nod to those powerhouses who make Christmas magical.
Chosen for her charisma, confidence and gravitas, Adjoa stars in her first Christmas advert as she aligns with Mrs. Claus’ qualities and alludes the strong and classy persona, in a cool and beautiful way. Alongside Adjoa Andoh, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill, both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.
The retailer has put innovation at the centre of the launch strategy, with 65% of its media strategy featuring new tactics to bring the campaign to life. Within this new approach, 50% of all media spend will be using first party data and 91% of the Boots target audience will be reached across the AV landscape.
