Ford Mobile Service is the ultimate convenience for Ford owners: their technicians will come to you to service your vehicle. It’s especially helpful if you can’t leave the house. With Halloween right around the corner, VML had a little fun with someone who really can’t leave the house during the day — a vampire. The social video, called "Castle" (created by VML), ran throughout October on paid social, organic social, and dealer-paid media.
The Castle
VML Detroit shows how Ford Mobile Service works for just about everyone – even vampires
Client
- Ford
Office
- Detroit
- United States
Work that is contextually relevant plays well in the social space. To connect with our owners and customers during peak social moments like Halloween, we created something that would stand out, make people smile and most importantly show the benefits of Ford Mobile Service. It’s also proven to be a fun option for Ford Dealers to add into their media mix.
Sue Mersch
Executive Creative Director, VML Detroit
Many Ford Owners don’t know that they can get their vehicle serviced at their home. We needed to make owners aware of the convenience of complimentary Ford Mobile Service.
We wanted to create something that was calendar relevant, so we looked toward Halloween. And who could use this most around this time of the year? Someone who couldn’t get out during the day, of course.
Ford Mobile Service can come to anyone to take care of their vehicles – even a vampire.
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