At Halloween recently, VML had a little fun for those who can’t leave the house during the day, in this case, a vampire. Our social video "Castle" ran on paid social, organic social and dealer-paid media to connect with Ford owners and customers during peak social moments throughout the year and remind them of Ford Mobile Service with a campaign that stands out.
The Castle
VML Detroit shows how Ford Mobile Service works for everyone – even vampires
Client
- Ford
Office
- Detroit
- United States
Ford Mobile Service is the ultimate convenience for Ford owners: their technicians come directly to you to service your vehicle, which is especially helpful if you can’t leave the house.
To connect with our owners and customers during peak social moments like Halloween, we created something that would stand out, make people smile and most importantly show the benefits of Ford Mobile Service.
Sue Mersch
Executive Creative Director, VML Detroit
Many Ford Owners don’t know that they can get their vehicle serviced at their home. We needed to make owners aware of the convenience of complimentary Ford Mobile Service.
We wanted to create something that was calendar relevant, so we looked toward Halloween. And who could use this most around this time of the year? Someone who couldn’t get out during the day, of course.
Ford Mobile Service can come to anyone to take care of their vehicles – even a vampire.
For Ford dealers, "The Castle" has proven to be a fun option to add to their media mix.
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