Client
Office
2022 was the year of the biggest battle for people's attention, and the season 4 premiere of Stranger Things had to face it.
We were all looking for entertainment out of the house, going to everything in the city guides and sharing what our FOMO compelled us to do: how could we make Stranger Things win on those "What to do in Mexico City" lists?
How do you create a cultural moment to keep the conversation about the show going for several weeks?
Create a cultural moment to keep the conversation about the series going for several weeks.
In Mexico, everything relevant to our culture has a festival: food, music, design, etc. What would happen if we launched the fourth season of Stranger Things through a festival where fans and non-fans of the series could live the series through experiences?
One festival, six weeks, and three epic experiences allowed fans and non-fans of the series to face the 4th season. Escape rooms, photo opportunities, skating rinks, battles, supernatural powers, characters, iconic scenes from all seasons.
Stranger Fest echoed across social media and news sites with over a thousand mentions, while users actively engaged with the content, contributing to an impressive tally of over 2 million interactions. The ripple effect reached an astounding forty-eight million people, amplifying the festival's impact and solidifying its place as a cultural phenomenon.
2023 Effie Latam
Experimental Marketing
Bronze
