KitKat
KitKat & VML call for a collective phone break
The chocolate bar is coming for its oblong-shaped rivals
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Snap Decisions
Curing decision fatigue one snap at a time
Client
- KitKat
Office
- Perth
In an era where we have everything at our disposal, making decisions is hard. After all, we make 35,000 a day.
We gave people a break from making decisions, by changing the way people treated KitKat. Instead of flipping a coin, we told Australia and New Zealand to snap a KitKat - the longest finger deciding their fate and saving them from decision fatigue.
Across Australia and NZ, influencers drove the campaign with Hamish and Andy’s famous love of KitKat’s making them the perfect Snap Decision makers. We targeted additional influencers whose content relies on and regularly features decisions. We then sent them custom KitKats with moulded messaging to help their content creation. Our idea gave new purpose to the iconic product, and gave our audience the ultimate break from making decisions.
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