Smart Fill

VML Commerce joined forces with Hindustan Unilever Limited (HUL) to launch its first "Smart Fill" machine, an in-store vending model for its Home Care products, playing on the popular sustainability mantra of "Reduce, Reuse, Recycle" with their own iteration: "Reuse, Refill and Reward". This industry-defining initiative offers consumers an innovative option to reuse their plastic bottles by refilling products from HUL’s flagship brands, including Surf Excel, Comfort and Vim.

HUL’s "Smart Fill" machines have rolled out as part of a pilot program that the company aims to expand across prominent retailers and modern trade outlets across the country. To access products from the Smart Fill machine, consumers can either use their old empty bottles or purchase a Smart Fill bottle from the store at a nominal price. As an incentive, consumers are being offered a discount on the regular retail price if they bring their own bottles.