Show Me The Bold

Challenge

As lots of competitors, Doritos wants to be more closer to teenagers and ignites their bold spirits to increase their loyalty to the brand

Inspiration

Doritos always ignites teenagers FOR THE BOLD, as teenagers of Generation Z want to be thierself, present their own attitudes, and desire to be seen, so we create a social event stage to eccourage them to show themselves

Idea

We built a social platform, adopted the standards of a formal competition , and held an event named ”Show Me The Bold”

Growth

This Campaign brings out effective growth of brand image. According to research, the brand key image of “for someone like me” and “are brand you love” has both increased compared with last year