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ShopX: The Future of Shopper Transformation
Self-serve customizable In-store content solution automating insights-led shopper creative to boost efficiency, consistency, and effectiveness.
Client
- TCCC
Office
- Malaysia
“ShopX is a cutting-edge platform for dynamic Shopper content delivery. It is built to empower users to efficiently create and customize shopper assets, ensuring campaigns are both consistent and effective. ShopX is backed by neuroscience and AI, accelerating speed-to-market and optimizing budgets while aligning with brand and shopper strategy standards.”
Sean Lim
Head of Commerce & Activation
Prioritizing on-time delivery (OTIF) for our customers and bottlers by streamlining our processes through automation and AI. This self-service model will increase speed and efficiency, ensuring assets are delivered within the customer's window.
- Drive Weekly+ Consumption: The primary objective was to increase weekly consumption of Coca-Cola products by targeting various shopper segments and optimizing the Shopper journey.
- Need for Consistency: The Coca-Cola Company sought to ensure brand consistency and impactful design across its shopper campaigns, addressing the challenge of cluttered and ineffective creative assets.
- Self-Service Platform: The goal was to empower bottlers with a self-service platform that provided customizable, dynamic content delivery, increasing speed and efficiency.
ShopX is a customizable content delivery platform that streamlines the creation and distribution of pre-approved, neuroscience and AI-tested shopper assets, addressing inconsistencies, inefficiencies, and slow speed-to-market in shopper campaign development by automating content delivery and providing customizable templates, ensuring brand consistency, optimizing resources, and accelerating campaign execution.
ShopX has helped cut down the time it takes to create shopper assets and go to market from 2–4 weeks to 1–2 days.
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