We have created a new platform for Grimbergen's seasonal brews with an event-focused graphic identity and a tailor-made, impactful shopper strategy to boost sales volumes in-store.

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Challenge

Craft a unified platform for Grimbergen's seasonal brews, accentuating the unique flavors and sensory delights of each variant.

Inspiration

Grimbergen celebrates each seasonal brew as a unique creation, epitomized by its emblematic crown, highlighting the richness of ingredients while remaining true to the essence of each season (Christmas, Spring, Autumn). Every season boasts its distinct visibility kit, iconic objects, service materials, and specific events.

Idea

Inject excitement at the point of sale by crafting three distinct displays in Parisian brasseries. Infuse spring's spirit with bar transformations adorned in floral splendor. Host two exclusive evenings at each bar featuring influencer appearances, a florist's workshop, and curated culinary experiences designed by a chef to complement the occasion.

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