ROZA has once again proven its commitment to enhancing Thai families' quality of life through innovative culinary solutions. Building on the phenomenal success of their "ROZA Chef@Home Ngo Ngae" sauce, the company has partnered with VML Thailand to tackle a universal household challenge - the dreaded "What should we eat?" question that often ends with a frustrated "Whatever!" The result? A groundbreaking campaign that marries AI technology with culinary innovation, introducing the new "ROZA Chef@Home All-Purpose Stir-Fry Sauce" - a single bottle that transforms any ingredients into delicious stir-fried creations.

ROZA’s commitment to continuous research and development addresses the complex, diverse, and fast-paced needs of modern consumers. Building on the success of our 'ROZA Chef@Home Ngo Ngae' sauce, partnered with VML Thailand to create the ROZA x AI campaign, revolutionizing Thai kitchens with a new culinary companion that turns 'whatever' into wonderful."

The creative process started from the identification of a universal Thai household pain point - the daily 'What should we eat?' dilemma that often spirals into family disputes with the classic 'whatever' response. Combining this insight with the current trend of AI assistance, we used Chat GPT to generate over 100 creative recipes using ROZA Chef@Home All-Purpose Stir-Fry Sauce as the base. Then curated five signature 'Whatever Recipes' (001-005), including innovative dishes like Spicy Nam Sour Mango Fried Rice, Zesty Shrimp Noodles, Honey Glazed Pork, Double Ginger Stir-Fry, and Heart-Warming Holy Basil Scrambled Eggs." Full recipes are available at https://www.hiqfood.com/campaign-brand/rozaxai/

The campaign extends beyond digital inspiration with the ROZA x AI roadshow, where consumers can step into an AI-powered culinary world and create their own "whatever" recipes using ROZA Chef@Home sauce. Follow the excitement on Facebook: Roza food.

#RozaxAI #WhateverStirFry #RozaChefAtHome

Work TH Roza Rozax AI
Work TH Roza Rozax AI 02

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.