Have you ever watched a cooking show and wondered about the tantalizing flavors dancing across your screen? That moment when your taste buds tingle with curiosity, but the recipe remains just out of reach? Today, Thailand's #1 sauce brand, ROZA, has bridged that gap in a spectacular fashion! In a groundbreaking collaboration with VML Thailand and Netflix, ROZA has pioneered the world's first "Film-to-Kitchen" experience, bringing Chef Aoy's family secret "Cry Baby Noodles" (Pad Ngo Ngae) from Netflix’s "HUNGER" film directly to your kitchen.

This sensation emerges from Netflix's hit movie that follows "Aoy," a street food noodle vendor whose life takes an unexpected turn when she's invited to join "Hunger" - Thailand's most prestigious fine-dining team led by the renowned Chef Paul. The film masterfully juxtaposes two contrasting worlds: the refined elegance of fine dining against the raw authenticity of street food, wealthy sophistication versus humble beginnings.

Overnight, the film's impact was immediate and explosive, claiming #1 trending spot in Thailand and #3 globally. Social media buzzed with one burning question: What's the secret behind Chef Aoy's legendary "Ngo Ngae Noodles" - the dish that became the heart and soul of the story? As the film's popularity soared, Thai food enthusiasts launched a nationwide quest to uncover this closely guarded recipe...

Until today... when ROZA delivered exactly what they were craving.
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ROZA Chef@Home's special edition sauce is a masterpiece born from collaboration between celebrated chefs and ROZA's professional R&D team. This innovative creation captured every nuance of the movie's iconic dish - from its perfectly balanced flavors to the distinctive aroma of wok-fired perfection. Now, everyone can recreate this silver screen masterpiece in their own kitchen. And ROZA Chef@Home also represents a line of ready-to-cook sauces that transform home cooks into kitchen virtuosos. Rooted in ROZA's belief that mealtime is family time, we're dedicated to creating culinary solutions that bring joy to every household. This collaboration with Netflix's "HUNGER" represents a perfect fusion of brand philosophy and creative execution.

In an overnight sensation, ROZA surprised consumers by launching this special edition Chef@Home sauce across major supermarkets nationwide, making silver screen flavors accessible to all! The experience is further elevated by the eye-catching ROZA Chef@Home X Netflix "HUNGER" display stands that stop shoppers in their tracks!

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