Uniqueness is our real strength and it can set us apart from everyone else.
Rinascente, inspired by this thought, has always tried to create a distinctive image and language that could speak for all of its Brand communication. This goal, which started with the creation of the 2022 Spring/Summer Campaign, continues this year with the new 2023 Spring/Summer Campaign.
Rinascente - Come Closer
The beauty within Rinascente worlds through the new Spring/Summer 2023 Campaign.
Client
- Rinascente
Office
- Milan
Challenge
Inspiration
Just like the previous year, the Brand decided to go with the flow of change. Rinascente wanted to dare, to go beyond conventions and to approach new worlds filled with beautiful new narratives.
Idea
If last year we just “had a look” at the beautiful worlds hidden behind the arches of Rinascente’s stores, now it’s time to take a step further and finally dive inside them. With new irreverent illustrations, Rinascente decided to make us dream for another year and gave life to the Spring/Summer Campaign “Come Closer”.
The style of each Subject comes from the hand of Martina Odoli Caravajal, a young artist who is part of the WT family. This time, however, her style is enriched with new surprising details, that allow us to explore closely the true essence of Rinascente.
Growth
The world of communication, along with the one we live in, goes fast and is constantly evolving. The channels on which we communicate need a smart language and lots of content, created efficiently, while the premiumness and the excellence recognized to the Brand remain the result to aspire to every time.
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