When we don't comply with that, we feel something is wrong with us, as if we were damaged. That is why VML and Dove created Repair Stories, a documentary series about women who healed themselves by realizing that, in reality, they were never damaged.
Repair Stories
A documentary series featuring 8 stories about repairing more than just hair
Client
- Unilever
Office
- Argentina
Women have always dealt with beauty standards. Even with our hair.
This campaign represents an evolution in the conversation about real beauty. It amplifies the voices of women who have experienced these impositions firsthand and have managed to redefine them.
Rafael Quijano and Daro González
Chief Creative Officers, VML Argentina
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Press
VML Argentina junto a Dove crea Historias de Reparación para Paramount
Latinspots
Dove lanza Historias de Reparación, un ciclo de entrevistas sobre el vínculo de las mujeres con su peloLa Nación
Dove, VML Argentina y Paramount presentan Historias de ReparaciónDossier
Un ciclo de entrevistas para pensar la reparaciónRevista Gente
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