Ranger Ranger

Celebrating Ford Ranger

New Zealand's top-selling vehicle for nine years and leading in its product category for ten years

We’re thrilled to be New Zealands #1 selling vehicle for nine years now. Being the number one choice demonstrates how a focus on product and customers has paid off. With this success on Ranger, we wanted to celebate with New Zealanders. This campaign does just that.

David Herbert,

Marketing Manager Commercial Vehicles, Ford

Remind New Zealand that Ford Ranger is New Zealand's number one selling vehicle.

The campaign needed to embed Kiwi cultural codes of hard work and humility, so instead of boasting about Ranger’s number one spot, it instead celebrates the wide range of individuals who drive Ranger across New Zealand, reflecting the pride of the nation.

The campaign celebrates the widespread ownership of Ranger vehicles in the country, so much so, that on New Zealand roads, you spot them everywhere, for all uses, on all terrain. As part of the campaign, Ranger drivers take part in a new road trip game called 'Spot the Ranger,' offering a fresh take on traditional car games like ‘car cricket’ or 'yellow car.'

The campaign is currently being rolled out across television, along with key digital and social channels.