A Network for Life

The electricity network plays a vital role in connecting us all every day. The way we use electricity continues to evolve and the network is evolving at the same time to meet this need. This campaign highlights the people behind the network and celebrates their expertise as we work together with the community to ensure we’re all connected to a reliable and sustainable energy future.

Jill Goodwin

Area Manager, Brand and Customer Communications, Western Power

Western Australia is transitioning to a renewable energy future, increasing the demand on the electricity network. Western Power needed to effectively communicate its commitment to building a renewable and reliable energy future while highlighting the essential role of its network.

Develop a comprehensive platform and campaign showcasing the interconnected networks—human, business, and natural—that Western Power supports. The campaign highlights continuous network upgrades and the people behind the network, using TV, cinema, radio, OOH, social, and digital media to reach a wide audience.

The campaign effectively illustrated Western Power's pivotal role in WA's sustainable energy transition, fostering community connection and understanding. The collaborative efforts between creative teams and Western Power resulted in a visually compelling campaign that communicated the importance of a reliable, sustainable energy network.