Perspectives

The campaign invites you to see a story from two points of view by simply rotating the cell phone. The innovation is in the story, where the gyroscope is linked to the video player, allowing the video content to change automatically each time the cell phone screen is rotated. This way, a double narration can tell a story in the same camera record.

Movistar shared with us their need to address the responsible consumption of technologies. That's how the idea of talking about the problem from two places came up: one is strategic, and the other is technological. From a strategic perspective, showing all those signs of cyberbullying that we do not see because we are looking at things from only one side and changing the point of view helps us detect them. From a technological point of view, we wanted to reach the youngest by offering them something that would attract them to the mobile experience.