Pay Cut Whopper®

Challenge

In a time when organisations worldwide reduced employee salaries, people became wary of their spends in every aspect. Not the best moment to launch a fast food delivery app!

Inspiration

Now is the time to let people truly ‘have it their way’ by making things a little bit fair.

Idea

We offered people discounts that matched their pay cut percentage and duration on all in-app orders in the UAE. The idea turned the typical download-app-for-discount-code model into a new, meaningful audience-led medium to support people who are financially constrained.