Engage the Brazilian population and ignite the Olympic spirit during the Paris 2024 Olympic Games using unconventional formats to connect with local culture.
Ourocard Visa warms up the crowd for the Paris 2024 Olympic Games with activations that are "A cara do brasileiro"
The campaign will spread murals, a giant caramel dog and fake out of homes across the country, including communities in Rio de Janeiro and São Paulo.
Client
- Visa
Office
- Brazil
Challenge
Inspiration
The Brazilian traditions of cheering, which include iconic and representative cultural elements such as the caramel dog, clay filters, and barbecue.
Idea
Create themed murals and interactive activations in communities across various Brazilian cities, highlighting street art and cultural elements that resonate with the Brazilian people, along with a giant inflatable caramel dog in Brasília.
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