VML has managed to fully establish playful connection between Oreo and the local culture icon - Panda, by creating a full set of panda-themed creative contents. Targeting at mom with kids and young adults, this campaingn deeply connected with consumers with high-quality contents, its adoption of 2 lovely pandas and multiple touchpoints both online and off-line. The appealing CG video has 446 million views and created over 1.99million engagement. Its media placement in a glass-free 3D monitor in Chengdu attracted 7 million visitors in 2 weeks.
OREO Wow! Panda is coming!
OREO teamed up with China's national icon - Giant panda!
Client
- Mondelez
Office
- Greater China Region
It has been 26 years since Oreo entered China market. We have connected with millions of Chinese families with our playful spirit and obtained recognition from consumers. Oreo and panda is a perfect match to each other. We sincerely hope this will be a gift to our consumer and panda lovers.
Grace Zhu
Vice President, MKT & Growth, Mondelēz China
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